One of the main reasons that DOV Sound was created was due to the amazing talent here in the Central Valley and the
limited awareness of it. The question is why are we limited? Many people talk about the lack of quality events here in the valley but have no idea what is lacking…So if you have ever made the statement “I wish I could find a good place to go on the weekend”…see where you fit on this list!
1) Where is all the talent at?
There are great artists, musicians and entertainers in the Valley and yet, only a few know where or how to find them. Not
because they don’t exist but because our own preconceived notions and fears about certain parts of town cause us to miss out on the richest culture. I hear time and time again that people will not go south of Shaw avenue...Why, because the buildings are a little
older, or the people a little different, or simply because you think you are better than south of Shaw? Whatever your reason, it really doesn’t matter. What does matter is that there are great venues like Fulton 55, and talented artists that would enrich our community if we could see beyond the buildings and the streets.
2) Businesses don’t want to pay!
Business is a cycle, you want entertainment to create revenue for your business but you don’t want to pay the quality entertainment that will create revenue. As a business owner if you utilize entertainment in the right way, you will be rewarded. Having
quality live music can pack the place out, and drive up your sales. In order for that to happen you need a group or band that will draw the right crowd to your doors. You need a band that will keep the crowd entertained all night, and you need a band that will leave them coming back for more. The problem is that takes time and tons of work on the bands part, which translates into money. Yes, there are tons of musicians and artist that love what they do and will play for free, but you get what you pay for. If you pay nothing, you
can’t expect to get any of these results. Think about it...would you do your job for a free drink? There is no way a drink will pay for a week worth of practice, an hour worth of set up, and a night full of playing. Business owners, if you want serious entertainment make it a serious business transaction.
3) We just don’t appreciate art.
Sure we follow trends and pop culture but our community as a whole has a hard time looking outside of the box, where real art
lives. Going back to reason one, we all stay in our bubble and become limited by its boundaries. We listen to what is popular, we wear what is popular and we think that will make us stand out and be popular. Art is suffering because of a lack of individuality. We have taken art out of our schools, musicians out of music, and creative thinking out of society. Great entertainment is birthed from
individualism, creativity, and art.
If we want our events to make sense, we have to be willing to go outside the box…Travel down town, give a musician his fair share, and reconnect with the artist inside.
Summer Dawn is a published author and speaker. Taking on the role of a wife, a mother, a business woman and an individual; she is all about balance, creativity and out of the box thinking. Her eye for artistic design and knack for budgeting makes her an invaluable resource to her clients and associates.